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“We already have this for car service (Uber, Lyft), food delivery (Doordash, Instacart) and a plethora of other things.Why shouldn’t going from your phone to a date be seamless as well? Result: As soon as two people who have said "yes" to each other become available at the same time, Whim schedules a date for them — picking a specific time and bar or cafe to meet up. “Tinder thrives based on getting people to spend as much time as possible on their platform.But CEO and founder Eve Peters protests that her site falls into the same category as its rivals because.She says, Whim has more highly screened, quality clientele and date booking is more precise (down to the app picking the location for you).Before launch, the Pure waiting list was 100,000 people and during July alone, 50,000 new users signed up.Says Pure CEO Roman Sidorenko, “All you need to meet someone on Pure is a selfie.Competitors Tinder and How About We did not respond to requests for comment for this story. That is not true of these other apps," says San Francisco-based Peters, who is a former product lead at OKCupid.

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“Everyone has an opportunity to review another person’s profile and get to know people on the app before deciding to actually meet." Clover also has flexible privacy controls not seen on other location-based dating apps.

“But in reality, these apps are a tool for grown-ups and their use is a choice, pure and simple.” However, even with all the bells and whistles and happy anecdotes of on-demand dating, Tinder is still the giant to beat.

“At this stage, there are no on-demand dating services that could rival apps like Tinder because of its incredible growth and prevalence in the online dating world,” says Edmunds of Global Dating Insights.

It’s just a data problem.” She predicts a Siri-like effect happening with on-demand dating: “An app like Whim, over time, becomes an increasingly sophisticated virtual personal assistant — anticipating your preferences for whom you’d like to meet, when and where, and facilitating those setups.” Peters takes us through the necessary steps on Whim to get from pixellated pic to dream date: Step one: Sign up and create a profile, similar to how you would on Tinder or Hinge (you can use Facebook to expedite). Whim thrives based on getting people off the app and onto their dates with as little time as possible spent on their platform,” Peters says. “I feel like none of my friends use Tinder anymore.

Too random and sketchy,” says 29-year-old Madeline, a designer in San Francisco who has been a beta tester of Whim for the past three months and has gone on two dates so far.

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